Computer Technology – Online Learning Possibilities

Computers are used in virtually every business and home across the United States. Business professionals and individuals may know how to use a computer to accomplish all of their needs but many people are lost when it comes to fixing a computer error or creating an information system. This is why online learning in computer technology is beneficial.

The possibilities open to students inside the realm of computer technology can have an individual doing everything from installing computers to creating programs for computers. The route of education is solely up to the student.

Approaching this field can be overwhelming but knowing the options prior to enrolling in a program is a helpful first step. Students who have no desire to create computer programs or build systems can earn a different education in computer technology. Students who like working with computers can learn how to repair, maintain, and control computer viruses through different certificate and degree programs. On the other hand students that want to learn how to create computer programs and work with businesses to establish information can find certificate and degree programs to enter. Students interested in computer technology should consider what tasks and responsibilities they want to accomplish in the professional industry. This is helpful because it allows students to pick the right degree path from the beginning of their education. Not having this luxury may result in having to switch to another program because the program selected may not be the correct path to enter their desired field.

The learning prospects can have students earning a degree from an associate to a doctorate depending on the field of study. Other fast paced programs may only require students to work through a certificate program in order to be licensed to carry out work duties. To become a computer technician students can work through an approximate 20 credit hour certificate program. This program would be a great choice to learn about all the areas of computer software and hardware. A program like this teaches students how to perform support and maintenance on computers. Students that receive this certificate can work with business and personal computers.

A more in depth computer technology degree can be gained through computer information science. Educational study at the bachelor level trains students to create applications to serve a businesses computer needs. Learning in this area would prepare students to provide continued assistance in running a businesses information systems and databases. Aspects of education at this level and degree have students studying how to prevent system failures, how to create easy to use systems, and how to work with technology communications.

Once a student knows what area of the industry they want to enter, choosing a degree won’t seem like such a daunting task. Students need to consider how many years they can dedicate to learning. Choosing a program that is feasible depends on what an individuals career goals are and how much time they can give to education. Think about these two areas before picking a program in computer technology and the options will significantly lower producing an overall better decision.

Mobile Banking Applications: Implementing WAP Billing

Wireless Application Protocol, commonly known by the acronym WAP, is a free worldwide standard allowing mobile tools like smartphones, iPhones and laptops to acquire an internet connection while becoming compatible with large network bearers. The ability to authorize transactions allows WAP to supersede the recent implementation of mobile banking applications through 2-way messaging (SMS).

The WAP billing process operates through Wireless Markup Language (WML), an HTML adaptation for constructing wireless applications via independent platforms. In a standard WAP billing process, data packets associated with wireless devices travel by way of wireless networks in the WML configurations to a WAP gateway/server. The most essential part of the data becomes reconfigured and transferred to a more common HTML-capable web server. The functionality of this process is only possible if the HTML packets successfully travel through a WAP gateway/server, en route to a wireless device.

The WAP solutions described are usually in two parts:

1) a WAP server that distributes information and applications and

2) a WAP gateway controlling access

The successful operation of these is based upon business models incorporated by banks/operators. At the present time, WAP banking systems are employing closed models that allow WAP servers and gateways to reside on the operating site of the network. This allows banks to release control of their information and provide access to mobile banking applications and operators. Unfortunately, the aforementioned closed models come equipped with a security flaw that protects vital information by way of “clear text” via the gateway. On the other hand, open model solutions equipped with gateway and server situations programmed within banks’ secured intranet will counter any threats while the closed models allow marketability free of burdensome installation costs for banks.

Let’s face it, in most cases it is required that customers take the initiative for their banking needs like going to an ATM, making a deposit or transfer, or calling a call center with their dreadful automated customer service systems. These are channels that require you, the customer, to take the initiative. Whether it is driving, walking or waiting, any delay can make managing our finances troublesome. However, if we take advantage of the fact that there is more than four times the amount of phones (smartphones, iPhones, etc.) as PC’s in circulation today, our lives could be less troublesome. With mobile banking applications and WAP billing being used by major banks around the world, banking can be done with less hassle, more convenience and more security.

So, What Is This Thing Called Edumarketing?

We Live in a Society driven by information. Information provides the building blocks upon which knowledge is constructed. Today, knowledge is the real currency of business-the stimulus that drives our economy and then our lives.

Two of the most revered thinkers of the past 100 years, Peter Drucker and Philip Kotler, were clear in their characterization of the contemporary business environment. That is, we now live in a knowledge society.

Peter Drucker noted this transformation in his book The Post Capitalist Society, exhorting, "That knowledge has become the resource, rather than a resource.

According to Kotler "the passage from an Industrial Economy into an Informational Economy is introducing new considerations that question the suitability of conventional marketing thinking in developing today's and tomorrow's marketing strategies."

Why Edumarketing?

The past ten years have seen tremendous tumult in the field of marketing. We live in a media-rich world in which information bombs us from all angles. In his compelling book, Influence: The Psychology of Persuasion, Robert Cialdini states, "You and I exist in an extraordinarily complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet."

These views suitably describe the world we live in, where information and knowledge are central to our existence. The advent of computers, the Internet, wireless communication, and other technologies are presenting new opportunities for marketing practitioners.

One of the areas is that of partnering with customers, both business-to-business and business-to-consumer, to create a learning experience in which the customer learns-both how to better define their problem and how to best solve this problem.

In this new reality, it's the customer who, for the most part, runs the show.

Customers are using technology to learn about the company behind the product and services they purchase along with dissecting every element of the product via self-education-and that fundamentally changes everything.

Capturing the customer's attention is no longer possible by simply putting your message "out there." An emphasis on knowledge creation calls for bold changes.

What has to change? The way you communicate.

The fast pace of today's marketplace-whatever your industry-has changed the way customers want to do business. Marketing has become less about pushing messages out to people, and more about empowering them to make informed purchase decisions.

Rather than engaging in a specialized process, marketing communicators should look to inform and educate potential customers, providing them with insight and information that they need to make an intelligent decision. Doing this is the new way of building customer loyalty.

This paper discusses a new method of understanding and influencing the customer through communications that inform and influence. This method is called edumarketing.

Edumarketing is the activity initiated by a company that is designed to influence changes in knowledge, skills, or attitudes of customers-whether individuals, groups, or communities.

Cognitive psychology, and particularly research dealing with how people learn, tells us that people use existing perceptual filters and mental representations when making decisions.

Numerous studies verify that thinking involves three constructive elements-that together drive they way people learn. These elements are cognition, emotion, and the context in which the thinking takes place.

Edumarketing impacts the path to purchase using education-based marketing that informs, instructs and educates. Weaving together the cognitive, emotional and social components of learning.

Today, your customers are likely to hold you to very high standards when it comes to providing them with data and information necessary for them create knowledge and understanding. Ultimately helping them make the best purchase possible.

Education based marketing, edumarketing, provides an opportunity for the marketing communicator to connect with customers in a way centered that delivers high-received value. Instead of overwhelming people with a self-inflated message, the marketing communicator presents an educational basis for helping the customer find the proper solution to their idiosyncratic issue. And this changes the way you create and exchange messages about your products and services.

How does it work?

The main task for marketing communicators has become every bit as much that of an educator as it is an informer and entertainer. Certainly a great many consumer products will continue down the path of least resistance-that is, to simply entertain in the hopes of building brand image or manipulating one-time sales.

However, what is quickly becoming a prominant part of the marketer tool kit is the use of educational techniques to help build loyalty resulting in sales.

Take for example the ordinary cereal box. Cheerios adorns its box with its "Heart Healthy" educational messages. Cheerios uses the cereal box to educate consumers on the issue of cholesterol and, of course, how Cheerios can be a part of reducing cholesterol.

This new approach to marketing relies on educating the customer, and for that different principals of marketing apply. The new marketer must understand principles of learning and for sophisticated products and services-get this … learning theory.

Another example, small industrial detergent maker ChemStation (www.chemstation.com) supplies thousands of products in hundreds of industries. ChemStation sells industrial cleaning chemical to a wide variety of business customers, ranging from car washes to the US Air Force. Whether a customer is washing down a fleet or a factory, a store or a restaurant, ChemStation comes up with the right cleaning solution every time.

ChemStation partners with customers working with them to custom-design solutions to their unique cleaning problems. ChemStation works with each individual customer to concoct a soap formula specifically designed for that customer.

This works because many business buyers prefer to buy a packaged solution to a problem from a single seller. ChemStation sells its intellectual capabilities to firms that need solutions.

Another firm that excels in the edumarketing arena is Butterball, a leader in the marketing and selling of turkeys. Customers can visit the Butterball web site (www.butterball.com) for information on cooking and carving a turkey.

Butterball's web site receives over 500,000 visitors during the Thanksgiving week accessing its timely features and tips. However, the dedication to education is found in the fact that the Butterball help line (1-800-BUTTTERBALL) is staffed by 50 home economists and nutritionists who respond to more than 100,000 questions each November and December.

BMW has capitalized on its edumarketing capabilities. They offer an exiting a training program for young drivers. As a part of its "Ultimate Driving Experience" tour, BMW offers to teach people how to drive their cars-at fast speeds! The offer: "Experienced professional drivers will be on hand to guide you through a variety of exhilarating driving techniques designed to hone your abilities – and make you a safer, more confident driver." The benefit: Drivers turned on by their new driving capabilities and ready to engage in a conversation about how to integrate these capabilities into their daily driving habits.

Gone are the days when advertisers could simply tell the world about their new and wonderful product or service. Today's customers are smart. They have access to information from a wide range of sources-and they use it. Firms must go beyond the simple show-and-tell of yesteryear.

Necklace Buying Guide

Are you looking for some easy tips to help you or your loved ones in buying the perfect necklace? Just like with anything that you can buy, necklaces come in a variety of designs and types. You can choose, for instance, pear strands, diamond necklaces, pendant necklaces or gemstones. As a matter of fact, you can go for the right necklace based on your style. Read on to know more.

Pendant Necklaces

As far as the popularity goes, pendant necklaces are on the list of most popular products in this category. Often, they are sold without the chain. However, at some stores, you can find pendants that come with the chain. As far as buying pendants is concerned, you can find them in different styles, shapes or colors. For instance, you can buy diamond solitaires, whimsical motifs, cross and so on. If you don’t know the difference between a necklace and a pendant, know that the pendants allow you to remove the chain, but necklaces don’t. So, make sure you know the difference prior to buying the right product.

Pearl Strands

Pearl strands are on the list of favorite necklaces for some people. They are available in different colors, lengths, sizes, shapes and prices. Therefore, you can choose from a whole host of products based on your style and taste.

A pearl one can be a choker-style of 16-inch or an opera style of 32-inch. You can put these on for a stylized look. They can be wrapped or layered around the neck. It’s important to keep in mind that pearls can be baroque or round. Aside from this, they can be oblong or textured shape as well. And the great news is that you can find them in different colors like grey, pink or white, just to name a few. So, you are not bound to buy a specific one.

Necklaces

You can choose from a variety of designs, styles and shapes when buying one. For instance, you can buy a gemstone, diamond, or a simple chain.

Tips for Buying a Necklace as a Gift

If you are interested in purchasing a necklace as a gift, you may find the following tips immensely helpful. Read on.

Check out the jewelry box owned by the person that you are going to buy the gift for. If they have a strand of pearls, know that they may not be interested in another strand. As a matter of fact, they are timeless gifts that don’t go out of style.

Fashion style

Another that you need to consider is the fashion style of theirs. For instance, if they like colors, we suggest that you opt for a good statement gemstone necklace. On the other hand, if they like classic and simple look, you may want to check out a heart pendant or timeless diamond.

So, if you have been looking to buy a quality necklace for your friend or loved one as a gift, we suggest that you follow these tips and you will have an easy time buying the right one.